Unger is ushering in a new age of enlightenment with the launch of HiFlo™ nLite – the most advanced water-fed pole system to hit the market in years.

This latest innovation from Unger, the company that provides smart cleaning solutions to more than 80 countries worldwide, will change the way that windows and façades are cleaned forever by combining the best features of its telescopic and modular poles into a brand new system that delivers unrivalled results and adaptability.

The key features of the new Unger HiFlo^TM nLite system are:

Innovative engineering

• Perfect balance – better rigidity for more control, and yet up to 50% lighter in weight thanks to its carbon fibre technology
• Hi tech design – every part of the system, from clamps and levers to brushes has been created to deliver the highest standards with cutting edge looks

Ease of use

• Comfort and safety – the weight/rigidity balance  makes HiFlo^TM nLite easier and more comfortable to use, even for longer periods of time
• Easy assembly – extensions can be added quickly and easily, and equipment adjusted to tackle any cleaning situation

Adaptability

• Mix and match – only use as many poles or attachments as you need
• Multi-talented system – the HiFlo^TM nLite can be used to clean glass and building facades, stainless steel, solar panels, signage, and vehicles
• Unique hose management system – allows the user to have the hose inside or outside the pole

The highest professional cleaning standards are even easier to achieve with the HiFlo^TM nLite system thanks to its perfect balance between weight and rigidity. Not only are the poles lighter than conventional versions, the use of cutting edge design and technology means that even when extensions are added rigidity is not compromised, and yet the weight and ergonomics of the system still make it a pleasure to use.

The four section master pole cleans up to a height of 6.63m/22ft, but taller locations are easily reached by adding two-stage extensions to the base of the master pole. These extensions, each adding another potential 11ft of reach but crucially not adding anything to the width and feel of the pole, measure 35mm in diameter – an optimum size that fits easily into the hands of the professional for quick and comfortable cleaning. Even if you’re cleaning to a height of around 65ft the HiFlo^TM nLite offers the ‘gold standard’ in terms of ease of use and results – because it combines just the right amount of rigidity to control your cleaning, but in a lightweight system that’s better for the professional to use.

Every part of the new system has been designed specifically with the user in mind. The clamps, which adjust pole height or attach the extensions, are simple to operate – no fiddly allen key-type devices needed – and easily adjustable to ensure the right tension; plus the gooseneck attachment is made from carbon fibre, again keeping weight to a minimum. Even the brushes are lighter – but that doesn’t mean less features or functionality. On the contrary, a selection of brushes are available, one of which, at 60cm/24in, is large enough to quickly clean solar panels, featuring bristles designed to get into the smallest corner and help with scrubbing actions. Whereas conventional brushes usually only have two jets, HiFlo^TM nLite brushes can feature up to ten quick release jets, making it much easier to control the water flow and rinse surfaces.

Dave Rogers, Unger Europe’s European Sales Manager, said: “We believe that the HiFlo™ nLite is a truly revolutionary new product, the next generation of water-fed cleaning pole systems. We are confident that HiFlo™ nLite will be received enthusiastically by window cleaners and contract cleaners across the globe, thanks to its innovative features, ease of use and cost benefits. The launch of HiFlo™ nLite is a high point in Unger’s history, a real leap forward in the evolution of professional cleaning equipment.”

If you want to be ‘enlightened’ the HiFlo™ nLite will be unveiled to the global cleaning industry on stand 1.205 at ISSA/Interclean, Amsterdam RAI, Netherlands 8-11 May.

www.ungerglobal.com

ENDS

For press enquiries please contact:

Emma Fleetwood-Jones – Ceris Burns International   t: +44(0)1825 714329

e: emma@cbipr.com       www.cbipr.com

In a world first for the industry, PHS Washrooms can now display the Carbon Reduction Label which identifies that these services have had their carbon footprints calculated and then independently certified by the Carbon Trust against an internationally recognised standard. PHS Washrooms plans to include the Label in a variety of communications specifically relating to its sanitary disposal unit exchange services, including sales literature, press releases and web pages. A carbon footprint is the total amount of carbon dioxide (CO2) and other greenhouse gases emitted by a product or service during the life or a product or service, including production, use and disposal. For PHS Washrooms’ sanitary disposal unit exchange services this includes the manufacturing of a sanitary disposal unit, the collection and cleaning process, and the disposal of the waste.

By displaying the Carbon Trust’s Carbon Reduction Label, PHS Washrooms is making a commitment to measure and reduce the carbon footprint of these services over a two year period. The information for this project, which concentrated on PHS Washroom’s sanitary disposal unit exchange services using the ‘Eclipse’ and ‘Mini’ bins, was collected from PHS Washrooms and other key suppliers. To be eligible to use the Carbon Reduction Label the carbon footprint was certified by Carbon Trust Certification Limited to the British Standards Institution’s Publicly Available Specification (PAS) 2050:2008, the Carbon Trust’s Code of Good Practice and The Carbon Trust’s Footprint Expert Guide.

Keri Reynolds, Marketing Manager for PHS Washrooms, said: “We are delighted to have achieved the milestone of certification to the Carbon Trust Standard, which demonstrates our commitment to reducing the environmental impact of our products and services. The assessment process and certification has given us the opportunity to look at ways to increase energy efficiency, reduce waste and streamline logistics for our core products and services. Our aim is to offer our customers an even better service, and in turn help them achieve their own environmental goals.”

Darran Messem, Managing Director of Certification at the Carbon Trust, said: “Calculating the carbon footprint of a product or service is an important step in reducing both greenhouse gas emissions and cost. The Carbon Trust congratulates PHS Washrooms for their hard work and commitment to reducing the environmental impact of their sanitary disposal unit exchange services. The certification and labelling demonstrates that with the right level of skills, tenacity, and support it is possible to reduce an organisation’s environmental impact, which has a hugely positive effect on a company’s reputation, and the business as a whole.”

- ENDS –

For press enquiries relating to PHS please contact: Emma Fleetwood-Jones – Ceris Burns International   t: +44(0)1825 714329 e: emma@cbipr.com www.cbipr.com

For press enquiries relating to the Carbon Trust please contact: Amy Watt – Brands2Life, Carbon Trust PR   t: +44 207 592 1200 e: carbontrust@brands2life.com   www.carbontrust.com

Notes to editors

About the Carbon Trust

We are independent experts with a mission to accelerate the move to a low carbon economy. We advise businesses, governments and the public sector on their opportunities in a sustainable, low carbon world. We measure and certify the environmental footprint of organisations, supply chains and products. We help develop and deploy low carbon technologies and solutions, from energy efficiency to renewable power.

About The Carbon Reduction Label

The Carbon Reduction Label is a mark demonstrating the certification of greenhouse gas emissions (the ‘carbon footprint’) from a product or service, and certification of emissions reduction. • Since 2007, the Carbon Trust has worked with numerous brands and individual product lines to measure and reduce the carbon footprint of everyday household items, as well as business facing brands. • The Carbon Trust designed the Carbon Reduction Label to help companies communicate the impact of their product carbon footprinting work. Companies that display the Carbon Trust Carbon Reduction Label are making a commitment to reduce the carbon footprint of their product or service. • The carbon footprint of a product or service is the total carbon dioxide (CO2) and other greenhouse gases emitted during the life of the product or service, from production to final disposal. • The Carbon Trust Carbon Reduction Label currently appears on product worth €3.8billion in annual sales. • For further information visit www.carbontrust.com/client-services/footprinting/certification

About the PHS Group

The PHS Group is a leading workplace service provider, and has traded in the UK since 1963 with an increasingly diverse portfolio of services designed to improve work and leisure spaces, while making life a whole lot easier for facilities, building and people managers. In June 2001, PHS Group plc began trading on the London Stock Exchange in what was one of the biggest flotations of the year.  At flotation, the company was valued at £414 million. In September 2001 it was admitted to the FTSE 250 index. On September 16th 2005 the PHS Group was de-listed from the Stock Market, reverting to private ownership by Norfolk Acquisition plc (a company formed at the direction of Charterhouse General Partners) in an acquisition valued at £600 million plus PHS’ net debt of £139m. The PHS Group’s annual turnover, for the year ending March 2011, was £396.4m. The group employs around 5,000 staff and has a wide network of 90 strategically-located regional service branches. It takes care of 250,000 customers at over 300,000 locations throughout the UK, Ireland, Holland, Belgium and Spain.

Not realising your true potential? Frustrated at not getting the credit you deserve? Feel like a small cog in a big machine?

This is your chance to show us what you’re made of and carve your own destiny with an agency going places looking for key people to grow with it.

This is a fantastic opportunity and the perfect time for a highly motivated Account Manager with proven PR skills to join an expanding international B2B PR agency based in Sussex, close to Brighton and London. There is the option to join the company on a permanent or freelance basis depending on your preference.

You’ll be working with top professionals and a friendly team keen to make you a success and feel at home. This is your lifetime opportunity to not only join an agency but become part of that agency.

The role:
You will be responsible for the day to day management of a number of prestigious B2B PR accounts through UK and international media. Your role will cover campaigns that span media relations, brand reputation, events, marketing, research and analysis and sponsorship. From day one you will ‘hit-the-ground-running’. No day will ever be the same.

Key responsibilities:

• Creation and implementation of B2B PR strategies to enhance client brands.
• Client account management and business development.
• Media relations and copywriting of articles, features, columns
• Involvement in CBI’s business development drive from research, pitch and beyond.
• Development and enhancement of client and media relations in the UK and internationally.
• Attending client meetings, industry events and exhibitions.
• Producing content for internal newsletters, editorials, websites and e-marketing.

Key skills:

• Extensive PR planning, writing and account handling experience in a B2B environment.
• Experience of account development or sales.
• First class communication skills, a proactive nature and plenty of acumen.
• Highly organised with the ability to work well under pressure and to tight deadlines.
• Creative abilities with the ability to influence the media.
• Experience in cleaning/hygiene, security, property, F.M or healthcare markets desirable.
• Educated to degree level. International language skills advantageous.

Salary: Negotiable dependent on experience + performance related bonus.

For further information call CBI on 01825 714329 or to apply email info@cbipr.com with your CV highlighting your relevant skills and experience.

Ceris Burns International is a successful agency with a great track record and a diverse range of clients, demonstrating year-on-year growth and potential.  

Mark Bresnihan, managing director of Industrial Cleaning Equipment (ICE), said: “This marks another huge step forward for the company, which shows how serious we are about constantly improving the service we provide to our customers. It dovetails our existing ISO 14001 accreditation, which we were awarded in 2008, and forms part of our strategy and focus for quality throughout all disciplines within the organisation.

“At ICE we are committed to focussing on the needs of our clients and delivering a complete package that fits their individual requirements. ISO 9001 will help us to ensure our back office management systems are of the highest quality, constantly delivering efficiencies, which we can pass on to our customers. I’d like to thank everyone at ICE for all their hard work in helping to achieve this milestone – it was truly a team effort.”

ISO 9001 is an internationally-recognised quality management system standard. It covers how organisations should manage their activities to be as efficient as possible, and it concentrates on what organisations should do to make sure that their customers’ requirements are met consistently.

For more information call ICE on 0800 085 4384 or visit the website www.ice-clean.com

ENDS

Notes to editors:

Industrial Cleaning Equipment is the UK’s largest independent industrial cleaning specialist, with annual group sales of over £10 million and strong credentials throughout the retail, leisure, transport and commercial sectors. It has a passion for harnessing innovation and technology in its future-friendly cleaning equipment solutions.

Established in 1967, it has over 40 years’ experience and a clear focus to provide the very best service infrastructure to its wide range of clients. This is underpinned by its national field service operation of highly trained engineers, comprehensive training and development programmes, and a dedicated Head Office support team just a phone call away.

For press enquiries please contact:

Emma Fleetwood-Jones – Ceris Burns International t: +44(0)1825 714329 m : +44 (0)7591 581434
e: emma@cbipr.com www.cbipr.com

Effective internal communications are essential to the smooth running of any business. Done in the right way it can motivate, inspire and help retain staff, and although not immediately obvious, can aid your external PR ambitions. A happy employee that feels totally ‘in the loop’ about what is going on in the organisation they work for is more likely to be an ambassador for that company, spreading the word to all they know about how great it is to work there. It can also reap monetary rewards too, because that same happy worker will also wax lyrical about the fantastic products and services that you offer, increasing sales and boosting your bottom line.

There are many tools that can be used to deliver successful internal communications. These can range from intranets and emails to more traditional newsletters and notice boards. A good PR/communications agency will be a trusted colleague in creating your internal communications strategy, guiding you through some key considerations such as:

• Assessing the effectiveness of your current strategy together with the content and resources used.
• Talking to your staff, finding out how they like to receive their information and what they want to hear from you.
• Reviewing your current communication methods – could they be delivered more effectively or economically?
• Employee surveys – carried out before and after campaigns to see if attitudes have changed; messages have hit home, etc.
• Delivering the goods – writing your internal communications strategy, implementing it, and creating informative and entertaining content that your workforce wants to read.

Don’t forget – the best communications are two-way. Giving your employees the chance to contribute and have their say will achieve better results than if it is just seen as a ‘top down’ exercise. And you might learn something valuable about your company into the bargain!

This is where a good PR agency can help by making sure you have maximum exposure before, during and after the show. Activities could include:

• Pre-show: Articles and news items in key industry titles and show preview features, to publicise your company’s appearance and the products/services it will be promoting.
• At the show: Press packs written and made available at the show’s press office; arrange interviews with journalists/editors; update Twitter feeds and website with news from the show and photos of the stand; stand competitions to encourage visitors to submit their contact details.
• Post-show: Articles and press releases with results from the show and any industry trends that were emerging through feedback from clients and colleagues; help with follow-up communication to prospective new clients who visited the stand.

So, the show really does go on – even when you have packed up the stand and gone home! Effective and timely PR can help to build on the impression made at the event and bring business benefits to your company for months after, and beyond. If you’re exhibiting at the UK’s next big cleaning event, The Cleaning Show 2013, it’s definitely not too early to start thinking about how you’re going to create an impression!

Hearing about someone’s direct experience of a product or service will always grab the attention and interest of the reader – so that’s why case studies are so important in successful PR campaigns.

By gaining written permission to use your client’s words of endorsement in brochures, press releases, articles, and on your website, in emails or podcasts, it will not only promote your company and its excellent products and services, it will also give publicity to your client too. Perhaps they could feature the case study in their own newsletter or website – boosting your brand and your SEO into the bargain!

Have you got a great case study that you’d like to share? Call us on 01825 714329, email info@cbipr.com

In addition to our PR expertise, Ceris Burns International provides a full design service from initial consultation, to design and print. We undertake brand identity work; company brochures; online and printed newsletters and online and print advertising from concept to final artwork. Please contact us on 01825 714329 or email info@cbipr.com to discuss your needs and for a no obligation quote.

Speeches or presentations are a powerful way to communicate directly with your target audience, giving you the invaluable opportunity to speak to them face-to-face.

The first stage in putting together a speaker programme is to select your ‘talking head’. This person will be the public face of the company so it is often the managing director or CEO, but it could also be another person in a senior position who has a good breadth of knowledge about the company and the relevant industry issues. They should also be confident, relaxed and engaging communicators – but specialised training is available if needed. It’s also important to be realistic about the amount of time your speaker will be able to commit to engagements during the year, so this should be factored in when arranging the programme.

The next step is to review the conferences, conventions, seminars and trade shows to be held by relevant industry bodies in the coming year. Usually event organisers will post a summary of the theme of their event online, so monitor their websites for opportunities and be proactive in approaching them with ideas.

A good PR agency can play a key role in this – plus they can help you actually write a meaningful presentation that will win your target audience’s hearts and minds – and achieve your company’s aims and ambitions.

Need help in seeking out speaking opportunities? Call 01825 714329 or email us info@cbipr.com

Just think back to the ad campaigns you remember most (which, unfortunately, may also reveal your age). Whether it’s, ‘Go to work on an egg’; ‘Everyone’s a fruit and nutcase’; ‘If you see Sid – tell him’; or ‘Watch out, there’s a Humphrey about’, everyone has their own personal favourite. And the fact that they are still remembered is proof of the power of good communications, perhaps encapsulated in another memorable phrase: ‘It’s good to talk’.

In today’s increasingly competitive economic climate creative communications are the way to give your company an edge. You may be the best manufacturer or service provider, the most supportive employer, with the broadest product range and most comprehensive customer service in the country, but if you don’t tell anyone, no-one will know!

The answer is to call in an expert – a public relations agency that can become a true partner in your business success. PR is all about building reputations which, in turn, builds business, enhancing your reputation and getting people talking about you and your company. Whether it’s a press release on a new contract win or product launch, an in-depth article about a specific subject or issue, speaking slots at an event or exhibition, written content for your website, social media support, or radio/TV interviews – a good PR partner can make these things work for you and your company. For companies that want to succeed, PR is no longer a ‘nice to have’ – it is a must have.

If you feel that your company could benefit from a higher profile in relevant target markets call Ceris Burns on 01825 714329 or email info@cbipr.com